With solid foundations and content that connects with your audience.
Expand Your Brand or Reputation
Brand Development
and reputation so you don't burn out and reach the goals that matter to you without sacrificing your privacy or personal life.
Save a seat in one of the upcoming workshops below or add your name to the waitlist to be notified when new workshops are added to the schedule.
Explore more Brand Thoughts Below The Workshops
Find clarity and intentionally, sustainably expand your brand
As business owners, professional athletes and committee volunteers, we wear a lot of hats to be successful. Juggling these can all be a challenge if we don't support ourselves properly.
Over the years, as I have built my business, I have studied technology and sound business practices to develop processes and workflows that support me both on the road and at home, enabling me to maintain a solid business. Now I want to share what I have learned with others.
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Brand Strategy for Committees
Regina, SK
November 28-30, 2025
$750/Committee
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Brand Foundations for Individuals & Small Business Owners
$300/Person
Vermilion, AB
November 8-9, 2025
Upcoming Workshops
Brand Foundations & Content Strategy Symposium
Gain clarity around managing your reputation and create a solid content strategy that connects with your clients or audience.
In this 2-day workshop, I will share the key elements I have learned for capturing content that connects with your people. Knowing how to use it intentionally and strategically, and having a sustainable plan that doesn't burn you out.
Together we will develop:
- The foundations of you and your brand (past your logo)
- True achievable goals that align with your values,
- A plan and accountability actions for how to achieve them
- Understanding of how your goals and values affect and influence your marketing content.
- Understanding of your story and the content needed to share it.
- A content strategy that is authentic to you and connects with people.
Why would you want to invest in this workshop for yourself?
This workshop will help you gain clarity around your brand in 1 weekend, so these elements can be your guiding light going forward instead of having to make decisions on the fly constantly for years. Gain access to important resources and templates to work with both during and after the session.
Brand Strategy for Committees Symposium
Gain clarity on managing your brand and intentionally investing in content that shares your Brand's true story and values without burning out your volunteers. Lay down solid procedures and workflows to support your committee and make projects sustainable and achievable for your team.
In this 3-day workshop, we will work through the following key elements with a balance of discussion and work time. Think of this as a guided deep dive for your committee! Bring your people! You, as a committee, will have time and space to explore the topics covered and come out with plans and practices to move forward with.
Together, we will cover:
- The foundations of your committee brand (past your logo)
- Asset Management Processes & Workflows
- Project Management Best Practices
- Understanding of how your goals and values affect and influence your marketing content.
- A content strategy that is authentic to you and connects with people.
- Among other topics.
Why would you want to invest in this workshop for your committee?
Make your committee sustainable. As a committee, we manage many tasks to create an event enjoyable for everyone. Many times, we are working with differing opinions and restricted availability. Let's put in place processes that support you as a committee so you don't burn out and are authentically communicating and connecting with everyone involved in your event: Community, Fans, Competitors, Personnel, Sponsors, etc.
Oftentimes, we only partially use technology to support us because we are worried about cost, training time and implementation. Together, I'll share some great practices I see being used at all levels to streamline communication and doesn't eat your whole budget.
A brand includes a lot more than just the highlights found in a show arena or a logo and name you put together..
A brand incorporates the countless hours spent in the fields and practice pens preparing and doing the small everyday tasks. A brand covers the quality and craftsmanship that you put forward.
As a small business owner myself, I understand the many components of running a business and how that all plays in to the image of the brand. Let's work together to intentionally capture some of these strategic moments so you can share the full story of your brand.
What is a Brand?
More than action highlights and a logo.
Who you are as an individual, family, group or ranch plays a big part in what a brand becomes and how people interact and connect with you.
All of these elements can be captured to tell more of your story. And this doesn't have to be a huge hassle. A little planning and communication can go a long way.
Book your consult today, so we can chat and see what other elements of your brand you could be capturing and connecting with your clients through.
As a professional athlete, you are representatives of not only yourselves (and your animals) but also your ranch and the sport itself. You have your own unique ways of doing things that build who you are.
Let's work together to intentionally capture those unique elements so you can share the full story of you as a professional athlete brand.
This doesn't have to mean a fancy brand photoshoot, but it may also be a good solution.
Are we going to be crossings paths at an event coming up? Shoot me a message with what part of your story you want to share and what imagery you need to make it happen. From there we can figure out a time to make it happen! (CFR included).
Athlete Brands
An event brand is influenced by the people behind it, but should also stand on it's own. Capturing and working with the unique parts of your local community.
Capturing visual elements that help tell the story of the event is key to connecting with the right audience and this can happen long before the event takes place.
Having an event brand can help guide you with not only imagery options, but also the style of marketing and communication you as organizers use to interact with everyone.
Every event has unlimited marketing potential. Lets work together to capitalize on all the work you do and share your events experience and story with everyone.
